Buttermilk has such a simple concept - classic sandwiches with quality ingredients on the best biscuit you ever had. Originally dubbed "Buttermilk Southern Sliders" this concept started in a small truck & quickly found itself churning out biscuits in a killer brick & mortar.

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The first iteration of the logo was hand painted onto the truck, Wanting to keep this spirit of design, the main script of the logo was left intact while we modernized it a bit to fit the clean cut design of the new location in the paseo. 

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All colors, environmental design, collateral and merchandise were handled by the Day One in house design team.